Privacy Statement

Privacy and Web Use Policy

SunRise Imaging Inc. recognizes privacy and security as being a concern for most individuals accessing the Internet. Whether you are looking at one of our Imaging systems, or just browsing our site, we want to make you comfortable with our privacy policy and the security measures we take to protect your personal information.

Please read this policy to understand the following:

  • What personally identifiable information may be collected
  • SunRise's use of Cookies
  • Who is collecting the information.
  • How the information is used
  • With whom the information may be shared
  • Choices available to you regarding collection, use and distribution of the information
  • Type of security procedures in place to protect the loss, misuse or alteration of information supplied
  • Issues involving your child's privacy
  • How you can correct any inaccuracies in the information.

By using our Web site, you consent to the collection and use of your information by SunRise Imaging Inc. as set forth in the policy currently in effect. Any changes to our policy will be posted here on the Web site, so please check back periodically to ensure you have the most current policy.

What information is collected?

SunRise collects personally identifiable information including: name, title, company, address, e-mail address, telephone numbers, etc. when a visitor places a request for information with us. We do not require this information to obtain access to any part of our public site. Our Web servers also collect the domain names of visitors to our Web sites. This information is aggregated to measure number of visits, average time spent on the SunRise Web site, pages viewed, etc. which allows us to measure the use of our sites and improve the content of our sites.

What about Cookies?

When you come into our site, our server attaches a small text file to your hard drive -- a cookie. Your unique cookie tells us that it is you whenever you re-enter our site, so we can recall where you've previously been on our site, and what, if anything, you have in your shopping cart (if applicable). It is important to note that cookies are safe. They cannot be executed as code or be used to deliver a virus; personal information is not gathered from them or stored on them. Generally, we use cookies to: (1) Remind us who you are; (2) Determine the effectiveness of our e-commerce relationships. Visitors linking to the SunRise site from one of our e-commerce partner sites are given a unique cookie, which is used to determine the effectiveness of these links. This information may be used to help target advertisements based on user interests and behavior, and to assess our e-commerce relationships. (3) Track your progress and number of entries in some of our promotions, sweepstakes and contests. (4) Measure certain traffic patterns, which areas of the SunRise site you have visited, and your visiting patterns in the aggregate. This information collected by cookies is sometimes called "clickstream". We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on the SunRise site, a better one. We may also use this information to better personalize the content, banner ads, and promotions that you and other users will see on our sites.

You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies, you will be unable to use those services or engage in activities that require registration in order to participate.

Who is collecting the information?

When you are on a SunRise site and are asked for personal information, you are sharing that information with SunRise Imaging Inc. its subsidiaries and related companies. The SunRise Web site may contain various links to third-party Web sites. These sites may provide additional information, goods, services and/or promotions. These sites are owned and operated independently of SunRise, and have their own separate privacy and data collection practices. Any information you provide to these Web sites will be governed under the terms of their privacy policy, if any. SunRise has no responsibility or liability whatsoever for the independent actions or policies of these independent sites, and is not responsible for the content or privacy practices of such sites.

How is my information used?

The SunRise site may also contain optional surveys and questionnaires asking for information, as well as several opportunities for visitors to ask questions. We use the information you provide to help us design and build better products and to provide advice and purchase recommendations. Taking part in any of these segments is always optional. We also use the information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done with banner ads as well as promotional e-mails sent by SunRise, or by third parties under contract with SunRise.

Finally, SunRise does research on our users' demographics, interests, and behavior based on the information provided to us when making a purchase, during a promotion, from surveys and from our server log files. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis so as to prevent identification of personal information relating to any one individual. SunRise may share this aggregated data with our business partners.

With whom does SunRise share my information?

Except as outlined in this policy or on our Web site, SunRise never provides your personal information to third parties without your consent. SunRise shares the information you provide with SunRise subsidiaries and related companies. SunRise may also share your personal information with third-party business partners so that they may provide services to SunRise that are consistent with the terms of this Privacy Policy, and this Web site. SunRise takes great pride in utilizing only reputable business partners. SunRise may also, on occasion, provide personally identifiable information to third-party businesses as part of a specific product, service, or promotion. SunRise may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating this site's Terms of Use or may be violating SunRise's or other's rights or causing injury to or interference with SunRise's or other's property. SunRise may also disclose or access personal information when we believe in good faith that the law requires it. SunRise may match user information with third party data to help us better understand our customers (customer profiling). SunRise may also disclose aggregated user statistics in order to describe our Web site to prospective business partners, advertisers, and other third parties, and for other lawful purposes.

What choices do I have regarding collection, use and distribution of my information?

SunRise or its business partners may, from time to time, send e-mail or direct mail regarding our products and services. If you do not want to receive such information, simply tell us when you give us your personal information, or follow the directions to remove your name from our mailing list. On certain types of SunRise promotions, we will ask for your e-mail address in order to contact you in the event you have won a prize. When you participate in these types of promotions, you automatically receive promotion-related e-mail. Occasionally these promotion-related e-mail messages may include targeted advertisements. If you do not wish to receive such advertisements, you can choose not to participate in such promotions or contests. You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies.

What Security measures does SunRise use to protect my information from loss, misuse or alteration?

No data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, SunRise cannot ensure or warrant the security of any information you transmit to us or from our Web site, and therefore use of our site is at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems. As a global company, SunRise has international sites and users all over the world. When you give SunRise your personal information, that information may be sent electronically to servers outside of the country where you originally entered the information. In addition, that information may be used, stored and processed outside of the country where you entered that information. Whenever SunRise handles personal information, regardless of where this occurs, steps are taken to ensure that your information is treated securely and in accordance with the relevant Terms of Use and this Privacy Policy.

How can I correct or change or view my personal information?

If you would like to correct, change or view any personal information you have provided, or remove your name from our mailing list, please e-mail us at

What about my child's privacy?

SunRise products and services are directed at an adult market, and therefore this site is intended for use by adults only. SunRise encourages parents to take an active role in their children's use of the Internet, and to inform them of the dangers of providing information about themselves over the Internet. No information should be submitted to or posted on this Web site by users under 13 years of age without the consent of their parent or guardian. Users that SunRise knows to be under the age of 13 are required to provide the e-mail address of their parent or guardian so that SunRise may alert the parent or guardian of their child's use of this Web site. The parent or guardian must consent to SunRise's collection of their child's personal information. A known child user will be restricted from providing personal information until such consent is received. No information collected from users known to be under age 13 will be used for any marketing or promotional purposes outside SunRise Imaging Inc.

Additional Information

Questions regarding this policy should be directed to

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